Burberry'S Sales Slightly Increased, And The Third Quarter Financial Report Of This Fiscal Year Was Released
Burberry, which has a history of 160 years since its establishment, announced on Thursday that the retail sales revenue in the third quarter of this fiscal year increased slightly by 1% year on year, with a total sales of 603 million pounds.
It is worth noting that mainland China, the republic of korea Sales in Hong Kong and Macao continued to show weakness due to the decrease in the number of tourists from the mainland, which offset some of the growth in other regions. Compared with the same period last year, sales in the Asia Pacific region declined in single digits. However, excluding Hong Kong and Macao, the sales in the Asia Pacific region showed a single digit growth, and the sales in South Korea also recovered a significant growth. The number of tourists in Europe has declined due to warm winter and previous terrorist attacks Burberry has also had an impact.
With the news of growth in the third quarter, Burberry's share price also rose. In addition, the market's concern about the decline of Chinese demand also eased.
Carol Fairweather, CFO of Burberry, said: "We are very concerned about the global luxury sector. Hong Kong and Macao are still full of challenges."
Burberry's performance in the Chinese market was sluggish in the first half of the fiscal year, and its sales fell sharply, which led the group to fail to meet its growth expectations and predict the future luxury goods The industry environment will be very severe.
Burberry Group said that due to the sharp decline in the passenger flow of Hong Kong and Macao SAR, the sales in these regions fell by more than 20% in the third quarter, but the stores still maintained profitability.
China is one of Burberry's largest markets, accounting for the global total sales volume 30%~40%. In the past year, China's economic environment was unstable, which made Burberry Sales of have been greatly affected.
Analysts predict that Burberry will try to meet the previous expectation of a full year profit of 428 million pounds by reducing rent, reducing employee benefits and suspending the employment of new employees.
Christopher, CEO of Burberry Group Bailey said that the luxury industry has become more and more difficult, and stressed: "The prospect of the luxury industry is still full of uncertainty, consumers and the entire sales environment are changing. But we will always pay attention to the changes in the market, seize every new opportunity and constantly improve our production efficiency."
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