GAP Chunxi Road Core Store Has Been Shut Down Retail Sales Cold Wave Fast Fashion?

Recently, according to netizens, the GAP store located in the core area of Chunxi Road has been closed. The reporter found that the store had been withdrawn when the reporter learned the situation on the spot. The doorway notices clearly told consumers that the Chunxi Road store was closed in January 17, 2016, and that consumers could continue to spend at the Raffles shop and the 339 joy shop.

It is understood that at present, there are only 5 GAP stores in Chengdu, which are located in Fuji square, eulogy of 339, global center, North City Street and time Oteri J.

It is understood that GAP Chunxi Road store is GAP's second store in Chengdu. In December 5, 2012, it entered the Chunxi Road gold business circle. The store has two floors, the first floor is women's clothing, and the two floor is

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As a fast fashion brand entering the Chinese market, GAP is occupying.

It is far worse than ZARA, H&M and UNIQLO in China.

According to statistics in August 2015, the number of fast fashion stores in Chengdu was over 80, and the number of stores in ZARA, H&M and UNIQLO stores was 8, 13 and 15 respectively. In September 2015 to December, fast fashion brands such as SPAO, MIXXO, NewLook London, ZIE ZAC and so on rushed into Chengdu, which made GAP fall into the situation of "having wolves ahead of wolves".

As early as June 2015, GAP chose a large number of stores due to declining sales of products and removed 175 stores in the North American market. It was called the closing of the second major stores in GAP in the past ten years.

It is understood that after the announcement of the closure plan, the total number of GAP stores will be reduced to 500, and the number of outlets will also be reduced to 300.

Despite previous reports, GAP is confident that the Chinese market is the most dynamic market in the world, and claims that it has not heard of GAP's plans to scale stores in China. However, the withdrawal of GAP Chunxi Road stores has become an indisputable fact.

The withdrawal of the store is a sign of strategic adjustment of the brand or a harbinger of scale, and we need to wait and see.

Reporters learned that GAP is the largest in the United States.

One of the companies is the once popular fashion brand in the world.

When it was founded in 1969, GAP has only a handful of employees. Now it has developed into a multinational company with five brands (GAP, Banana Republic, Old Navy, Piperlime, Athleta), more than 3200 chain stores, an annual income of more than 13 billion dollars, and 165 thousand employees.