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Nike Women Victory Tour Will Be Staged Soon.

2016/2/28 22:02:00 27

Nike Women Victory TourNikeBrand Strategy

If sports fashion has become the darling of the fashion industry today, in the coming March, in addition to chewing the follow-up of this year's Oscar prize presentation ceremony, there are more exploits. For example, the Nike Women Victory Tour, which we prereported last month, has been launched in this year's designated cities worldwide, and the Greater China region has opened in March.

But do you think that's enough?

This year,

Nike

In addition to winning the title of sports giant No.1 as always, it is the first year of the brand "11 billion dollar" plan. Therefore, Nike group will fully stimulate the sales of female business.

Except for the already burning hot.

Nike Women Victory Tour

Besides, recently, the official website also cooked a pot of chicken soup.

On the official website, an original drama made by Nike was released.

The drama called "VS Margot vsLily" is centered around a pair of flowers with different habits. But this difference is mainly reflected in the way of health preservation: on the other hand, it is the sister who looks at sports as life's fitness sister, and on the other hand is Huan Youlan's sister who is hopeless at the end of cancer.

There are eight episodes of this Fei (Zao) drama, which is released from February 23rd to March 22nd, and updated on the official website every Tuesday and Thursday. This time period basically coincides with the time of Nike Women Victory Tour.

However, this homemade drama is not the only scenario that you imagine. Each episode has finally provided some training guidance and sharing of athletes.

This is even more so.

Consumer

We can see the sincerity of Nike properly.

However, on the contrary, the chicken soup was released because of the investor's conference held at Nike headquarters in October last year. The chief executive's income target for the next five year plan as of 2020 is US $50 billion, which means that the annual revenue growth of the company will reach 10.3%.

To this end, women business as a new and growing growth point has naturally become a key breakthrough for Nike to complete its financial plan.

And you say Nike Women Victory Tour? That's just an important part of brand setting for this goal.

How is the follow-up? Look forward to the coming of March!


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