Interview With POOVE President CEO Chen Jinbo

The ups and downs of the industry can not drown a dedicated and sincere heart.

It is the focus and persistence of POOVE for many years to seek practical and practical steps and take every step and do every product well.

And the relentless pursuit of quality, the harsh details and the craftsmanship of the craftsmanship are deeply embedded in the "soul" of POOVE enterprises.

This constant insistence, continuity and inheritance of craftsman spirit is the most fundamental reason for POOVE to maintain sustained and steady development in the past 29 years.

Once upon a time, when the Swiss watch industry, which focused on manual processing and mechanical technology, was hit by the whole line of the Japanese quartz watch, it once faced thousands of watches factory closures, and more than 100 thousand workers lost their jobs.

However, they refused to compromise and chose to stick to the traditional mechanical watch process.

During the more than 20 years of the extreme depression, the Swiss watch factory was committed to upgrading the mechanical watch function and developing many extremely complex processes, such as the upgraded version of tourbillon, card Russell, calendar, moon phase, two places, and even the Chinese calendar.

Finally, with meticulous work.

The Swiss who made the best mechanical watches and clocks have achieved a miraculous reversal, and once again won the position of "the leader of the global watch industry".

Until now, Swiss watches are still synonymous with nobility and luxury. They are firmly occupying the "half of the market" of high-end watches and clocks.

Through 29 years of ups and downs, leading the brand to survive in the brutal competition and elimination of the market, and successfully stand out, maintain a healthy and steady development trend, become a benchmark for the youth footwear industry.

Chen Jinbo, President of China (CEO) Co., Ltd. relies on and sticks to the spirit of concentrating, ultimate and careful craftsmanship.

"Now, against the backdrop of the overall slowdown in China's economy,

After the three stages of product competition, channel competition and brand competition, they gradually mature and start to return to reason and return to products.

As a witness to the development trend of footwear industry in China, Chen Jinbo has a deep understanding of the development law of the industry.

"When the consumer market starts to focus on the trend of the quality of products, only those who work hard and keep improving and constantly improving products can truly establish the core competitive edge and maintain sustained and steady development."

Chen Jinbo pointed out that POOVE will actively comply with the development trend of the industry and the market, continue to inherit, deepen and inherit the spirit of craftsmen, and take the strategic thinking, global vision, creative product concept, humanized design and research and development, meticulous purchase, refined production, professional personnel deployment, rigorous management process and precise marketing promotion to truly create the POOVE youth exclusive product into a top-quality product with ingenuity and details in order to provide more in-depth and meticulous care for the healthy growth of young partners, so as to further consolidate and consolidate the brand foundation.