UA Sponsors The University Of California, Berkeley And Nike At A High Price

Sports brand sponsorship should be tacit. Nike has just promoted Adidas to become an official sponsor of the NBA, but it was not long before it was recognized by one of its old rivals Armour gave a slap.

It is reported that under Armour successfully pushed Nike out with a whopping $86 million sponsorship fee and became the leader of the University of California, Berkeley sponsor . Sports brand sponsorship of colleges is not a rare way of playing. What's surprising about this way of playing is that the sponsorship fee is too high.

according to Under Armour According to the official news, the UA has signed a 10-year contract for this sponsorship, which is carried out by paying 3.5 million dollars annually. In addition, UA will provide sports training clothing, football equipment, shoes and other sports training equipment products for this strong sports school. In addition, what's more, UA will provide internships and product discounts for graduates of this university.

The sponsorship will officially start on July 1.

In UA's chess game, there are more than two arrows. However, on the other hand, this is also UA and Nike The competition between the two sides has reached a new height. It is not enough to just dig for talent, grab designers and grab sports events. Then start from the source - grab college sponsorship.

Nike must not be happy to hear this news. And UA is willing to make such a big deal to win the sponsorship of Nike, also for brewing. As a strong sports school, Berkeley can bring many seed players to the national sports team almost every year. If these seed players have cultivated high brand loyalty during the UA sponsorship period, then the signing endorsement is also water to the canal. In addition, Berkeley, which is also full of talents in design, can also send many designers in sports technology.

So what action will Nike take to fight back?