International Luxury Brands Can Be Described As "Love Hate" For Chinese Electricity Suppliers.

In recent years, in order to develop fast-growing Chinese consumers with high-end consumers, many international luxury brands have been fighting for e-commerce.

However, China's e-commerce giant Alibaba has announced that it has joined the international anti fake alliance. Many international luxury brands have boycotted the way out, and the world anti fake alliance has suspended Alibaba membership.

In recent years, in order to develop the Chinese market with broad prospects, more and more international luxury brands begin to lay down their roles and switch to e-commerce.

At the end of March this year, Tmall joined the glamour to enter the luxury market, selling dozens of high-end brand products such as Giorgio Armani (Giorgio Armani), Fendi (Fendi) and so on.

Meanwhile,

Watch brand IWC Schaffhausen universal watch has begun selling products on social networking tools WeChat.

In fact, the first luxury brand involving the electricity supplier and the new media and profit from it is Burberry from Britain.

In April 2014, he successfully entered the online shopping mall of China's electricity supplier, becoming the first luxury brand to open in China's B2C online store.

At the same time, Boboli has always regarded China as a strategic area, and is also increasing its cooperation with many well-known Chinese e-commerce providers in the beauty and fragrance market.

After Boboli, more

Has chosen the third party business platform.

Even France's luxury brand, Chanel, who once rejects Internet sales, recently announced that it is expected to launch a global electricity supplier network in September 2016 or the end of the year.

According to KPMG's accounting survey of more than 10 thousand mainland consumers last year, 45% of respondents said most of their luxuries were online shopping.

They said they could rest assured that online luxury goods with a unit price of less than 4200 yuan could be paid more online than the previous year.

However, the international luxury brands also have "complex" feelings for Chinese electricity providers.

In April 13th of this year, China's e-commerce giant Alibaba announced its participation in the international anti fake alliance.

This led to the boycott of many international luxury brands. First, the US luxury brand Mike Coles (Michael Kors) withdrew from the international anti fake alliance to protest.

Next, luxury brands.

(Gucci) also boycotted the way out of the alliance.

Subsequently, the international anti fake alliance received an anonymous e-mail, asking the alliance to cancel the Alibaba membership of the organization, and said that if no cancellation, a large number of members would withdraw from the organization.

The reason why international luxury brands "love hate" for China's e-commerce platform is that luxury brands are always helpless in the background of market downturn, and luxury brands have been plagued by fake electricity suppliers.

To achieve more smooth cooperation, we need not only the innovation of cooperation mode, but also the escort of a series of policies.