Heineken TUMI Limited Bags

#Heineken100 planning is

In 2013 to celebrate

150 commemorative activities carried out on the anniversary of the annual celebration of the year.

The brand has worked together to strengthen its image of being young and fashionable, but its duration and extension have already exceeded the 150 year anniversary.

In the time of this project, HeineKen has changed from our "100 year history" and "beer brand" to the brand names of KITH and KILLSPENCER, so that many consumers are looking forward to HeineKen's next big move and what brand it can join.

Now HeineKen tells you that TUMI is working together, and they have worked together with a limited bag.

The HeineKen handheld TUMI handbag is also kept in the latter's consistent style. Its body is black and the front zipper is decorated with HeineKen's signature green.

According to the needs of modern people, the bag is designed for carrying and dual use. The sides of the package also arrange the zipper design for the expansion of the interior space.

And to open the bag, the cooperation between HeineKen and TUMI is focused on the small label on the inside. It is also the HeineKen green, the TUMI and the HeineKen logo, and the bottom is the big "ONEHUNDRED", and this bag is born because of the theme of the #Heineken100 planning.

But the limit must have a saying that this cooperative bag will only be produced 100 copies, and then be sent to 100 influential people in the world, such as Maxwell Osborne and Dao-Yi Chow, Jesse Williams in intern grey, DJ Brendan Fallis and so on.

Such a gimmick is also one of the reasons why this kind of planning can attract people's attention for a long time.

This year's #Heineken100 will be released in Miami, New York and Amsterdam, and this part of TUMI is the highlight of Miami style.

In the next September and 10 months, HeineKen will have big moves. After all, this plan carries much more significance than the original one. HeineKen is planning to expand the scope of the plan so that it can strategically support the sales growth of beer itself.