Is The Clothing Brand Flying At The Draught?

Rebs has a saying: "standing in the draught, pigs can fly up", so that many entrepreneurs are regarded as the truth.

Especially after the rise of the live broadcasting industry recently, not only are there big ones.

Platform began to try, all kinds of ways

Also test water, will hand in hand live platform as a new economic growth point to increase brand influence.

A multifarious live broadcast platform

It is understood that these live broadcast brands have won good results: in July 27th, SK- II was hand in hand with Wallace Huo in the United States to shoot live onlookers 810 thousand, and June New York Maybelline's conference also invited to angelababy and public network live broadcast, in just 2 hours to sell 10000 lipsticks, sales amounted to about 1400000 yuan.

For clothing brands, live broadcasting means faster timeliness, clearer topic characteristics, more three-dimensional visual senses, and can bring a lot of traffic dividends.

The reporter has arranged for you the recent achievements of the clothing brands on the live broadcast.

Yin man: Fang Jianhua "brush face" when net red.

Previously, the Amoy women's "left on the left" when they were in the new store opened the way of live broadcast, but there was no rush at that time.

In June 30th, Fang Jianhua, chairman of Hui Mei, took a very distinctive Jiangxi accent, and drove a large number of fans through storytelling and interaction circles.

By the end of the live broadcast, the old side harvested 777 thousand people online, surrounded by 61 thousand pepper coins and more than 1 million people.

For the clothing industry, the "fans effect" is not only a patent of net red, but also the big guys can bring topics and interactive experience to the brand.

Fang Jianhua said: "compared to the text, this way of facing the fans is more solid and full of image, and more temperature than text pmission."

For the Internet clothing brand, excellent products are commendable. Good content and diversified channels of communication are also indispensable links in the supply chain.

As a new channel of communication, webman is able to catch the user's curiosity and convey the brand value through it.

Han Du Yi house: Net live broadcast for five consecutive days

As one of the Internet women's clothing brand giants, Han Du Yi house has also become the practitioner of live broadcast.

In June, the Korean fashion studio jointly joined the fashion bloggers to bring five days of Hanfeng fashion match to fans.

Every live broadcast is selected by fashion bloggers for at least 10 sets of clothing.

The innovation of Korean dresses house on live content includes "live + tourism" and "live + matching". Different styles of collocation shorten the energy and time of consumers in Korean clothing matching, give users more reference and indirectly promote brand conversion rate.

Fans are very changeable. If they just advertise blindly, the fans' love will not last long.

The live broadcast of Han Du Yi house creates a "community ecology", a systematic operation and a fresh sense of live content.

Camel: Qian Feng's "darkening" campaign

In July 30th, Qian Feng, the spokesman of camel brand, couldn't stop himself from the live broadcasting platform.

The live broadcast began in just 3 minutes, and more than fifty thousand people poured into it.

During the two hours of live broadcast, the participation of Taobao and Tmall on the two platforms involved millions of people.

Finally, the results were fixed in 198 thousand and 500 hands and 380 thousand points on Tmall.

The camels have also broadcast the spokesman Tong Dawei to Paris fashion week before, which has a good interpretation of "brand + star + live broadcast".

For brands, relying on the star effect can attract fans' attention to brands, and at the same time pull in the distance between stars and users.

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Marbury: stars should play live, too.

In July 28th, basketball player Marbury's own brand new sports shoes signing will be held at his personal museum "Marbury's home" and will be broadcast through the whole nation TV.

There were nearly six hundred pairs of sneakers sold on the spot and sold directly on the spot.

In the evening, Marbury said, "today is really a great day. I hope everyone will like this shoe."

I know a lot of people can't get shoes today, so we think of a way to solve them.

And attached the Taobao website, and the price is 19 yuan.

Through celebrity interaction, live interaction, and the mode of Taobao deal, Marbury successfully pferred fans from offline to online pactions.

Brand live trend:

First, unite with stars.

Star broadcast can cause a sensation and bring traffic.

The clothing brand invites the star spokesperson to participate in the live broadcast interaction, can cause the fan to "the same section" the warm pursuit.

Two, pay attention to content and innovation.

High quality content is the guarantee for the long run development of brand live broadcasting.

For example, Han Du she stands in the consumer's perspective, taking into account what they want to see, seize the needs of users, and prevent aesthetic fatigue.

Three, frequent interaction with users

Live broadcast is not a monologue for brand advertising. The brand needs to interact with users, issue benefits and coupons, and increase users' attention.