Han Du Clothing Joint J-One Partners To Create Hanfeng Fashion IP

In August 12th,

Korea built with J-one Partners

The competition is about to open.

This is the first time that Han dresses has gone out of the country to hold fashion design events. It is also the first time that China's Internet clothing brand has been looking for fashion and fashion pioneers in Korea.

For Du Tingguo, co-founder of Korea's clothing house, this phenomenal trend event itself is a natural thing.

"In May of this year we signed a strategic cooperation agreement with J-one Partners.

At that time, we were thinking that J-one had resources, and Han Du Yi house had products, markets and fans, and the combination of our two companies could collide with a series of extraordinary contents.

Du Tingguo said, "this designer contest may be the beginning of the popularity and outbreak of these extraordinary works. We are going to create a new Korean IP in China, in Korea and in Asia."

It is reported that this designer contest will last for three months. Through recruitment, preliminaries, semi-finals, finals and other links, Asian fashion designers will be selected and combined with the brand operation advantages of Korea's clothing house to inject more trend elements into the domestic market.

At present, this activity has been highly recognized by the Korean fashion industry. The Korean father of "fashion designer", "Dragon King" and "fashion king" Cui Fanxi, will all speak for this event.

It is reported that the domestic Internet apparel brand has entered the hot competition situation in the core link of the design. Whether it is original brand or net red shop, it has gradually revealed the phenomenon of homogenization of products.

In order to find the best fashion designers, it will bring some unexpected joy to the relatively weak domestic original design market.

"With the help of Han Duyi house in South Korea, mining designers is only the first step in our plan.

In the future, the Korean clothing house will further expand the fashion and cutting-edge strength in the domestic and Asian Fashion vogue, and continue to lead the online apparel market.

Du Tingguo said that Han Du Yi house will never restrict itself to one field, but will do a good job of segmentation and segmentation of brand and style according to the preferences of domestic consumers.

At present, there are nearly 50 fashion life brands under the Korean home group. Apart from the well-known Hanfeng brand HSTYLE, the European and American style, the Chinese style and the outdoor brand are also important points in recent years.