PLAY LOUNGE Is Fully Upgraded To Open Up New Fashions And Playgrounds.
The PLAY LOUNGE LOUNGE store, located on the four floor of Xidan's Joy City, was upgraded in September 3, 2016 to create a fashionable landmark attracting young people to pilgrimage throughout the city.
The storefront space, which is based on the trend of residence, is like a home that is loaded into the mall, and integrates art perfectly into the life scene.
PLAY LOUNGE brings together lifestyle brands such as POLLYANNA KEONG, HIDER WATER, whole9yard and CAMEO, such as fashion designer brand and smell library, Wei Chan Town, and UMTEA.

Wang Ning, general manager of PLAY LOUNGE, Mr. Liang Yingbin, senior director of brand division, Mr. Liang Yingbin, director of marketing department and operation Department, attended the event and carried out ribbon cutting ceremony at 13:08.

PLAY LOUNGE Xidan store will reinvent its style and create the unique fashion integration space through hearing, smell, vision, taste and touch of "five senses in one".
The huge walk-in cloakroom that made the city's fashionable clothes instantly fall into place is packed with PLAY LOUNGE selected fashion items to achieve the ultimate guilty pleasure for all fashionable shoppers.
Like the boudoir, the fitting room for king size soft beds provides exclusive style testing grounds, and more pleasant nomadic shops in the living room and Play kitchen bring comfort afternoon tea.

The PLAY LOUNGE Xidan store has built a "fashion house" for the styled players, allowing them to enjoy the solitude or social fun of their protagonists, and to show the "artistic image" of the elements of life by the designer's inspiration and buyer's fashion touch.

In September 3rd, the PLAY LOUNGE Xidan store was pformed into an "ideal country for tide playing", and a Bobbi electric music party opened the city's clothing and exploded the focus of the whole city.
The perfect pink Bobbi's dream house, the professional makeup artist created Bobbi makeup for the girls who arrived. The beauty DJ from the fashionable nightclub Lantern brought the strong rhythm to the carnival mode.
The girls who come to play are coming into different styles of doll boxes, playing the role of beauty idol, and exploding the social network with Bobbi's beauty.
The eight handsome men's model Bobbi, boyfriend Ken, led everyone to play the whole game.

Miss Bobbi's voice, PLAY LOUNGE's fashion fairyland, and more surprises waiting to be discovered! Visit the PLAY LOUNGE Xidan delight City store, move into your fashion home, explore more fashion fun.
Play the fashion, not fun.
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