Home >

Liu Qiangdong: Fair Competition, Winner Is King.

2016/12/6 17:11:00 69

Liu QiangdongJingdongBrand Strategy

Competition has promoted the progress of the society. When the rough, resource consuming and almost no technical content of the past, surrounded by a piece of land, squeezing the way of migrant workers can make money, there is little value, how to lose?

In the next ten years, the technology is highly developed, and every industry will have a good opportunity. This is a wonderful and very great opportunity for our entrepreneurs in the next ten years.

We do not want to make quick money. We want to follow suit. For example, we have to wash the car on the spot today. I also do it. The box lunch is ready, and the result is to send the box lunch, all of which are plagiarized and homogenized competition. These are doomed to fail.

Does every entrepreneur have a quiet heart to analyze, and which industries will bring opportunities in technological progress? What partners should I look for, where investors should start, and where to do some analysis, so I can't blindly copy and follow suit.

Even in areas like BAT and Jingdong already exist, you can do so by finding a special competitive power that is different from ours.

In 2004, when I was an electric provider, I had only 36 brothers. There was nothing else. We had no financing and no technology.

In 2004, what is the status of China's electricity supplier? Ali has already received $1 billion in YAHOO's investment in 2001. Dangdang has already got the C round of financing $27 million 500 thousand, and the excellent network has been sold to Amazon for 75 million US dollars. The United States has an electric supplier who specializes in B2C as a IT, called new egg, and its sales in the US are 2 billion, and its net profit is 50 million dollars a year.

And we are nothing.

But why can we also get up? The core is that we have been copying and copying any company's business model all the way. We have always followed our rhythm.

It took us 10 years to expand all the products, but later on, B2C spent millions of millions of products in one or two years, but in fact, there was no supply chain at the back end of the enterprise.

You have to be innovative and do something different from others. It doesn't matter if BAT or Jingdong is not in this industry. It's whether your innovation has brought useful value to customers.

Liu Qiangdong's fancy style of burning money, which burned hundreds of billions of years in ten years, has finally put up a big move. Is there anyone in the world willing to gamble on hundreds of billions of dollars to do something that doesn't know when to get results and profits after success? Yes, Liu Qiangdong! When it comes to Liu Qiangdong, Chuang Ge is admired by heart.

What is the meaning of the opening of Jingdong logistics?

One, to consumers, Jingdong express little brother can pick up the door.

For a long time, Jingdong express is only sending away social users.

The full opening means that in the future, when you send express, besides Shoufeng, Zhong Tong and other express companies, there is another choice.

"Hello, is the Jingdong courier little brother? I want to send a courier, please go to somewhere to pick it up", but now only 42 cities have opened the free door-to-door pick up, the whole year 365 days.

Two, for businesses, in addition to self-management, other businesses can also use Jingdong logistics.

All along, Jingdong has impressed consumers with better service experience. Up to the next day, orders reached 85%, but these customers are Jingdong self operated goods.

Now the third party businesses of Jingdong mall platform can also enjoy Jingdong logistics. It is said that Jingdong's courier brother has been a full-time and part-time person.

Third, open pport capacity, to connect more logistics partners.

For Jingdong, logistics is both pride and great pit.

Because of self built logistics burn money countless, it has suffered from investors, including the enormous pressure from all sides.

The full opening will be open to more courier companies in order flow.

As long as we meet the requirements of the logistics service quality of Jingdong mall, we can join Jingdong's "friend circle".

"Jingdong is very cattle, and will be more cattle in the future. I hope to reduce the cost of China's socialization logistics by more than half."

From 2007 to 2016, ten years ago, in addition to expanding the category, Jingdong only did one thing, and built its own logistics system to complete the building of the national intelligent logistics system.

When other express companies are expecting customers to increase the number of times to move more money, Jingdong is thinking about how to reduce the number of intermediate pportation and reduce logistics costs.

If you buy a notebook in Jingdong, buy a mobile phone, you will find that the production date may be in the same month, because their inventory cycle is only 10 to 15 days, that is, a shipment is basically sold out in 10-15 days.

In 2009, the logistics system of Jingdong was still very old. From warehouse to distribution station, 00 scattered data and inconsistent data needed to manually report the data, and the system architecture could not support a larger single volume.

After referring to the four international express and domestic SF,

JD.COM

Redevelopment planning, recruitment of 100 people to carry out the closed development of Qinglong system, and finally independently developed a super cattle logistics system.

Not only can support tens of millions of single volume, downtime, data management has been resolved.

It took 2 seconds or 3 seconds to scan the system once in a while. Now it only takes 0.3 seconds.

The automatic allocation accuracy of the pre sorting system increased from 70% to 98%.

This is the cornerstone of Jingdong's logistics platform's external orders and socialized operation, and the system has been built to build warehouses.

People have fewer machines and more operations and sorting. They do not need to be involved. The correct rate of machines is 99%.

Asia No. 1 has a storage height of 24 meters, with a building area of nearly 100 thousand square meters, with seven or eight storehouses. Each floor is a 100 metre long corridor.

Although the world is not the most powerful, it is not so good to serve this magical experience on that day! Think about how many people get mania every day if people pick up the express in the warehouse.

In May of this year, the Jingdong set up the mysterious X business department. X represents the unknown, foreshadowed the future world, and has similar vision with the X Laboratory of Google company. At this stage, almost all male doctors in the laboratory are staying at night for the black technology of intelligent logistics.

"If you do something that 100% of you can understand, then it is doomed to fail. Any company's success must be something that others think is impossible."

Liu Qiangdong said.

In 2007, Liu Qiangdong made two decisions to expand the category, build logistics himself, and all Jingdong executives and all investors were crying and laughing.

The reason is very direct: logistics is a bottomless pit that will ruin all the Jingdong's assets.

On the other side of the world, the Webvan of the us fresh electricity supplier is burning up a whole US $1 billion 200 million because of its self built warehouse, which frightens us's fresh electricity suppliers to stagnate for 20 years.

The first decision to expand the category, investors voted against it, and nearly half of Jingdong management questioned it. The reason is very simple, even Amazon has not been able to sell large appliances on the Internet, much less domestic.

Second self built warehouses and logistics, investors euphemistically let Liu Qiangdong make a budget.

Then his budget is first 1 billion dollars.

1 billion dollars and two years, the two figures came out, and the investors on the spot wanted to run.

Only Liu Qiangdong is very firm: "profits can not be loaded with money bags, there is greater territory to exploit, and the funds or resources harvested should be distributed like seeds."

"If anyone disagrees, we can raise our votes according to the rules of the game. Anyway, I occupy more than half of the board's voting rights."

Thankfully, Liu Qiangdong was strong enough to create the execution power of Jingdong.

In those days, Liu Qiangdong found that logistics construction is the bottleneck of the development of e-commerce.

Domestic demand, but no company can meet, including Ma Yun.

"Since no one can do well, I just think it's an opportunity. I want to save all the money saved on pport to the distribution staff, giving high income and five risks one gold."

Liu Qiangdong said that even if it is a company, the cost of operation is similar to that of the third party outsourced. The operating cost of the first tier cities is much lower than that of the third party.

As of September 30, 2016, Jingdong logistics has formed three network layout of small and medium-sized logistics network, large piece logistics network and cold chain logistics network. It has 7 intelligent logistics centers, and has completed 2646 districts and counties nationwide coverage.

Among them, 211 and the next day, the proportion of orders has reached 85%.

According to the State Post Office's notice of postal complaints in October 2016, there were only 0.09 pieces of Jingdong logistics delays per million packages, only 0.02 pieces were lost and only 0.21 were appealed by customers.

Liu Qiangdong once said, "I have missed Internet finance, and I must not miss e-commerce logistics."

Now, Ma Yun has ants' gold suits, Jingdong has Jingdong logistics, and the second half war is perfect.

compete

It just started.

If according to Jingdong's external publicity is to become the infrastructure of social development, perhaps Jingdong will really become a logistics company, then Shun Feng and "four links and one Da" will also usher in the strongest opponent, Wang Wei estimated that he can no longer sleep.

"In the next three to five years, in addition to the group's listing in the United States, we will build more than 2 listed companies".

At present, Jingdong logistics is the most likely to be listed after Jingdong finance.

After studying Liu Qiangdong, Fang Xingdong, a famous Internet researcher, once evaluated two words. He said: pure and kind.

He said he could leave a warm force in the hearts of others in a short time.

He had been deceived, but he had digested the wound well, leaving it mild, clear and clear.

This is the good family who came out from the bottom of China.

There are not many people born in the Internet hero spectrum, and those who have this pformation charm may be scarce.

Another senior matchmaker said, "interview Liu Qiangdong is the best feeling of his many years of interview."

As of September 30, 2016, Jingdong logistics has formed three network layout of small and medium-sized logistics network, large piece logistics network and cold chain logistics network. It has 7 intelligent logistics centers, and has completed 2646 districts and counties nationwide coverage.

Among them, 211 and the next day, the proportion of orders has reached 85%.

According to the State Post Office's notice of postal complaints in October 2016, there were only 0.09 pieces of Jingdong logistics delays per million packages, only 0.02 pieces were lost and only 0.21 were appealed by customers.

Liu Qiangdong once said, "I have missed Internet finance, and I must not miss e-commerce logistics."

Now, Ma Yun has ants' gold suits, Jingdong has Jingdong logistics, and the second half of the war is perfect match. Competition has just started.

If according to Jingdong's external publicity is to become the infrastructure of social development, perhaps Jingdong will really become a logistics company, then Shun Feng and "four links and one Da" will also usher in the strongest opponent, Wang Wei estimated that he can no longer sleep.

"In the next three to five years, in addition to the group's listing in the United States, we will build more than 2 listed companies".

At present, Jingdong logistics is the most likely to be listed after Jingdong finance.

After studying Liu Qiangdong, Fang Xingdong, a famous Internet researcher, once evaluated two words. He said: pure and kind.

He said he could leave a warm force in the hearts of others in a short time.

He had been deceived, but he had digested the wound well, leaving it mild, clear and clear.

This is the good family who came out from the bottom of China.

Internet

There are not many people in his heroic spectrum, and those who have the charm of pformation may be few.

Another senior matchmaker said, "interview Liu Qiangdong is the best feeling of his many years of interview."

Bitter and cruel, Liu Qiang has experienced it.

Liu Qiangdong said he wanted every employee to live with dignity and integrity. He said, "opportunity gives pain, and there is no way."

He hoped that Jingdong people could rely on their hard work to foster their fathers and nurturing their children and grandchildren. They could also rely on hard work in the past to preserve the dignity of life in the days when they could not work and rest in retirement.

What he wants to do with others, Liu Qiangdong brings to his Jingdong brothers and sisters, perhaps his father gave him the family motto: more sweat than others, a more chance than others; better than other people's life, more work than others.

He knows and has the ability to be good to himself and to others.

He hoped that wealth had no original sin, material life had emotions, temperature and soul.

In the world where the winner is king, he likes fair competition. He will fight to the end to prove the truth and uphold justice.

A little boy born in a poor mountain village, when he grew up to be a soul entrepreneur, he not only ended the tragedy of himself, but also became the happiness of as many people as possible.

For more information, please pay attention to the world clothing shoes and hats net report.


  • Related reading

Wang Jianlin's Own Blow Up 1 Billion Success Is Not Achieved Overnight.

Local businessmen
|
2016/12/5 13:31:00
50

Shopping Centres Can'T Just Sell Things If They Want To Turn Over.

Local businessmen
|
2016/11/28 11:13:00
47

During The Double Eleven Period, Sales Of Shoes And Clothing Enterprises In Wenzhou Are Brilliant.

Local businessmen
|
2016/11/15 16:13:00
45

Old Textile Enterprises Are Based On Jiangsu's Manufacturing Industry Again.

Local businessmen
|
2016/11/14 14:34:00
25

This Year'S "Double 11" Total Retail Sales In Quanzhou Increased By 55% Over The Same Period Last Year.

Local businessmen
|
2016/11/14 10:02:00
35
Read the next article

Interpretation Of The Unique Charm Of Chinese Traditional Wedding Dress Culture From The Fool'S Textile Science And Technology Qipao Fabric Exhibition

Recently, the fabric exhibition of the silly Textile Science and technology Qipao is on display at the F5 creative garden of the creative base of China Light Textile City. The cheongsam with different shapes is beautifully displayed, and the traditional cheongsam hand embroider is more exquisite.