The Alibaba Joint Government Has Seized Counterfeit Goods Of 1 Billion 430 Million Yuan For Counterfeiting Activities.

　　 Alibaba The group said that the group has launched counterfeiting activities this year, so far it has seized counterfeit goods valued at 206 million US dollars or about 1 billion 430 million yuan, and has banned 417 online shops selling counterfeit goods.

Through cooperation with the Zhejiang police, the group launched a 4 month cloud sword operation against the counterfeit products under the online and offline businesses. The Alibaba used the network intelligence data provided by the group big data technology to find out the production shops, warehouses and sales channels of counterfeit goods and eradicate the supply of counterfeit goods.

The group pointed out that the operation, which ended in April and ended in July, arrested 332 suspects and seized over 30 categories of counterfeit goods, including clothing, eyes and electronic products. Adidas , Nike Converse, Starbucks and so on. The group revealed that the production base of counterfeit goods was mainly concentrated in a number of provinces, including Zhejiang, Guangdong and Fujian.

Alibaba set last year as "the first year of counterfeiting", which has made great achievements. In 2015, the group analyzed and excavated 3518 active suspicious selling groups nationwide and drew down the distribution maps of these gangs. According to the Alibaba report, Zhejiang is the second largest province in China's network sales, with sales of $108 billion 400 million in October this year, up 35% last year.

According to the world clothing and shoe net, more than 60% of the counterfeit goods in China are circulated through the Internet. Counterfeit goods produced on a large scale have a negative impact on domestic brands that have always provided high quality goods.

The group revealed that in the future, the joint government will extend the anti-counterfeiting activities to Shanghai, Anhui, Jiangxi and Jiangsu areas. The group will use the big data function to build an advanced monitoring system, which will help the offline law enforcement departments to detect the authenticity of the commodities.

Alibaba has stepped up its daily reconnaissance of Taobao and 1688.com. The group uses 600 data analysis models to analyze millions of merchants' merchandise, as well as the authenticity of product specifications and user reviews. The model can detect the possibility of shops selling fake goods or assess them as high-risk businesses according to their trading status, logistics information and commodities.

This year, Alibaba also added a scoring system to assess a store's scores according to more than 100 attributes, such as storefront, spanaction volume, inventory information and address, etc. the higher the score, the higher the risk of selling.

The group said the group will provide information to the authorities for further investigation based on the intercepting link of suspected fake commodities. In addition, the group also revealed that using optical character recognition technology to improve the accuracy of recognition. The report points out that, for example, the normal selling price of a product is about 100 thousand yuan, but the price of a store is between 1000 yuan and 7800 yuan, and it will be judged to be a fake.

The technology has helped the group capture a criminal gang selling Samsung's brand memory devices, which sell and counterfeit goods in 58 online shops in 12 provinces across the country. After 3 months of investigation by the police, the police finally captured them at one stroke.

Alibaba group said that it will continue to promote and develop the anti-counterfeiting model. The optimized data model will ensure accurate interception of counterfeit goods, increase network source tracking, achieve sellers and their links to combat counterfeit goods, improve data quality, improve leadership management, and further strengthen collaboration with relevant departments to form a standardized management system.

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