The Top Three Most Popular Investments In 2016

According to the world clothing shoes and hats net,

The number of equity investment events in 2016: 376, the total equity investment amount: 35 billion 100 million yuan (US $5 billion 200 million).

The hottest investment area

According to the number of investment events, the top three most popular areas in 2016 were: 1, hotel travel 2, food and beverage 3, Wen Chuang entertainment.

According to the amount of investment, the top three hottest areas in 2016 are:

1, cross category / vertical (electricity supplier) 2, sports fitness 3, hotel travel

And the content community has also been favored; the "Wen Chuang entertainment" field is due to the content producers and IP operators, good audio-visual content and core IP are constantly optimistic.

Major investment stages

This year's investment in fashion and lifestyle is concentrated in Angel wheel and A round: seed and angel wheel project is about 30%, and Pre-A/A/A+ project accounts for about 51%.

Generally speaking, the B wheel and the relatively mature projects in the future are concentrated in 4 areas: the online platform for the main tourism products and accommodation booking, the electronic business between the mother and the baby, the electricity supplier, the fitness APP and the entertainment content producer.

The largest amount of equity investment projects

In 2016, the top domestic financing projects were music sports ($1 billion), baby tree (3 billion yuan, about 450 million dollars) and Cubo Apartments (300 million US dollars).

Babytree

In June, the baby tree of the vertical mother and baby platform announced the completion of the D round of financing of more than 3 billion yuan.

After the completion of the financing, the baby tree has dismantled the VIE structure and is ready to return to the market.

It has been funded by Jingwei venture capital, SIG, broadband capital and good future and completed in July 2015.

The $300 million investment in the C is round.

The baby tree was founded in March 2007 and started from the PC community. It mainly serves the mothers of children aged 0 to 6 years old.

After 13 years of beginning, it will gradually move and expand products and ecology around mothers and babies.

Acceleration of industrial capital entry

In the past, industrial capital generally participated in early projects by means of fund LP, that is, financial investors.

In the past one or two years, the enthusiasm of industrial capital has been increasing. In the Sino Japanese cross border business, Princess Itou Tada has been behind the princess of Pea Princess. The home textile brand Luo Lai has invested in overseas household appliances, including the excellent electronic products, the star and the commercial platform. La Natsu Bell, a clothing company, has invested in the high-end fashion brand Tanni.

On the whole, compared with other early projects, the proportion of brand early projects to obtain industrial capital investment is higher, and there is more direct bi-directional demand and synergy between the management and the new brands.

It is foreseeable that industrial capital will accumulate experience through participating in investment pactions, slowly grope out its own investment strategy and tactics, and make up professional investment talents, and will increasingly be active in the early investment market in the future.

The fastest growing start-up company in 2016?

Compared with overseas, investment and financing in the field of fashion consumption in China is more active: in 2016, three projects completed three rounds of financing continuously, and 21 projects completed two rounds of financing, and grew rapidly.

Pea Princess: Japan's main offshore e-commerce platform

February A round of financing tens of millions of dollars, Ventech Capital leading investment

May A+ round of financing $10 million, real, Ventech Capital and other joint investment.

November B round of financing $26 million, World Innovation Lab lead

Yuet: Internet home decoration platform

In February, he received the investment from Wang Gang Angel wheel of investors. The amount is unknown.

Million yuan investment in March

In December, the A round of financing was only 100 million yuan, and China Merchants investment and Investment Co., Ltd.

Grana: Hongkong Internet fashion clothes and brand

February seed financing $3 million 500 thousand, Golden Gate Ventures lead

October A round of financing $10 million, Alibaba's Hongkong entrepreneur fund investment.

MAGMODE: Men's designer brand incubator

Pre-A raised $4 million 500 thousand in May.

In November, A+ financing nearly tens of millions of dollars.

Darling: B2C fashion buyer mobile e-commerce platform

August C financing 300 million yuan, investors including Sequoia Capital, IDG capital, today's capital and so on.

In December, the D round of financing was RMB 500 million yuan.

Metamorphosis box: the main business platform for girls underwear

In May, angel's financing was millions of yuan, and investors should invest independently.

In October, Pre-A raised millions of yuan, and investors invested in Jingdong.

Tribal tribes: a platform for travel services for College Students

April angel financing 1 million 500 thousand yuan

Pre-A financing millions of yuan in September

Pumpkin cart: hairdressing O2O platform

January A round of financing 10 million yuan, holding capital investment

In November, A+ raised tens of millions of yuan in financing.

2016 domestic fashion and lifestyle area M & A

In 2016, the number of mergers and acquisitions in the field of fashion and lifestyle in China is not good enough. The larger cases include the merger of mogujie.com and the beautiful, the merger of 58 short ants, the Ctrip and the apartment accommodation business.

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1) the merger of mogujie.com and beauty

In January 11th, the vertical e-commerce website of mogujie.com reached a strategic merger agreement with beauty. The whole paction will be completed in a completely convertible way. Mogujie.com and Mei said that according to the 2:1 price, Tencent, as the existing shareholder of beauty, will add additional investment to the merged new company.

After the completion of the merger, the new company has a valuation of $3 billion, and mogujie.com CEO June will directly serve as CEO of the new company.

The merger of mogujie.com and beauty is a microcosm of the integration trend of the electricity supplier industry.

2) the way to buy ants short rent, Ctrip and where to go to apartment lodging business.

In June, the way home and the ant short rent to reach a strategic merger agreement, and has completed the corresponding capital pactions, the paction amount is unknown.

2016 overseas fashion and lifestyle area: IPO

This year, 8 enterprises in the field of fashion and lifestyle have completed IPO.

In February 18th, women's shoes enterprises made their debut in the Shanghai Stock Exchange.

The issue does not exceed 70 million shares, and the total amount of financing is 686 million yuan, of which nearly 470 million yuan is used for the expansion project of women's shoes chain stores; 39 million yuan is used for the Asia Pacific product design center construction project, and the rest is supplementary enterprise liquidity.

After BELLE, Daphne, 100 degrees, and Saturday, Tian Chong fashion has become the fifth female shoe listed company in China.

In April 11th, 11 years of self reliance, Hypebeast, a fashion business in Hongkong, was listed on the Hongkong stock exchange's gem.

According to Bloomberg's report, Hypebeast raised HK $65 million in the price of HK $IPO per share in 0.13.

On the day of the listing, the company's share price soared to HK $2.8 per share. The closing price of that day was HK $1.05, compared with the increase of the issue price by 708%.

This has pushed the market value of Hypebeast to HK $2 billion 100 million, becoming the best performing company on the first day of listing in 2016.

The company plans to raise funds for IPO to develop other regional markets, strengthen the company's existing website content, and increase its promotion efforts.

The company's Web site now has 8 million visitors per month and 4690 browsing times.

The main target customers are 18~35 years old.

In August 22nd, the parent company of Inmix, the Internet eyewear brand, completed the new three panels in the four seasons and became the first Chinese retail retailer.

It won $7 million in A round in June 2015 and received tens of millions of dollars in B investment in August this year.

Founded in October 2009, it has sold about one million and two hundred thousand pairs of glasses. In 2015, the turnover volume exceeded 100 million yuan, and the rate of repeat purchase exceeded 20%.

In October 31st, Chinese designer brand Jiangnan Buyi was listed in Hongkong, offering 125 million shares on the first day.

In the listing application, Jiangnan Buyi said that the purpose of raising funds on the market is to expand the brand business, expand the distribution network, build a logistics center and increase the operating capital of the company.

Jiangnan cloth dress was established in Hangzhou in 1997. It currently has 5 brands: Women's wear JNBY and less, men's wear CROQUIS, children's wear JNBY by JNBY and Pomme de terre.

In the 9 months ended March 31, 2016, the total income of the group was 1 billion 535 million yuan, of which more than 2/3 of its income came from women's clothing brands, and its profit increased to 213 million over the same period last year.

At present, the brand has more than 1255 stores, including 404 self operated stores, 820 distributors and 820 overseas stores.

In December 28th, the Limited by Share Ltd (838711.OC) officially launched the new three boards.

Han dresses sold from Taobao's low-priced women's wear retail became the first "brand name concept stocks" to land on the new third board.

The company has now set up the whole garment industry chain and engaged in intensive design, manufacture and retail.

Its revenue in 2014 was 831 million yuan, with a loss of 37 million 559 thousand and 300 yuan.

2015 revenue of 1 billion 260 million yuan, net profit of 33 million 207 thousand and 700 yuan.

It is worth mentioning that Alibaba supports Taobao platform merchants in landing the capital market. Tmall has been set up to assist businesses in listing offices.

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