The Global Epidemic Is Rampant, Foreign Trade Exports Are Cold, Spinning Enterprises Or Transforming Into Domestic Sales.
Since the outbreak of the new crown pneumonia, it has caused a lot of impact on the operation of many enterprises. Recently, Xiaobian has seen a hot topic on the Internet about the difficulty of business operation and the desire to dismiss employees. Under the premise that employees can not be dismissed, some netizens directly suggest that enterprises should transform.
In fact, some enterprises in the textile industry are faced with the problem of business difficulties. It is hard to usher in the national tide of resumption of work, the global outbreak of new crown pneumonia, cloth boss on the way to meet again bumpy, especially foreign trade enterprises.
At present, Japan, South Korea, Italy, Iran and other countries are most serious. These areas and ours are the main places of import and export of textile trade. It is understood that the recent cancellation of orders due to the epidemic is really a lot, especially foreign trade enterprises.
The head of a foreign trade enterprise complained. "Recently, we did encounter the cancellation of orders from customers, which has a great impact on our company. And most customers are on the sidelines. "
There are many phenomena in the textile industry. For this reason, part of the cloth boss is deeply troubled, thinking about the way out for the future of the enterprise. The mask has become a hot commodity all over the world, but the boss can't turn the factory into a mask factory. The boss said he intends to transform the direction of business from foreign trade to domestic trade. Can this transformation path adapt to the current textile industry?
Short term trade to domestic trade feasible
01
Domestic trade market is better than foreign trade market in recent years.
In the short term, foreign trade can also be transferred to domestic trade. According to a recent data released by the Ministry of industry and information, In November 2019, there were 13760 Enterprises above Designated Size in garment industry, with a total operating income of 10777 billion yuan. Such data is enough to show that there is a great market for domestic trade. In addition, with the stalemate of trade frictions between China and the United States, the market situation in recent years reflects that domestic trade is better than foreign trade, so there is indeed greater potential in the domestic market.
02
Foreign trade enterprises have advantages in the domestic market.
Foreign trade enterprises have certain advantages in products turning to domestic trade. Most of the fashion trends in China come from abroad. Foreign clothing companies tend to be more fashionable and more responsive to the trend. Compared with domestic enterprises, products have certain competitive advantages. At present, many new generation of consumers have shifted from the single consumption of food and clothing to the personalized demand of fashion and culture, and this demand is far faster than before. Therefore, foreign trade enterprises will be able to open up a new world of refurbishment.
Foreign trade to domestic trade is not a permanent solution.
01
Foreign textile industry is in the ascendant and needs to be explored.
In the long run, the transfer of foreign trade to domestic trade is only a temporary expediency. First of all, the epidemic is temporary. Although we can not predict when it will end, it will disappear. By the end of the epidemic, the textile industry will also be warmer. The textile industry in many foreign countries is in the ascendant, and the global textile market will have a good chance to export.
02
Increasing competition in the domestic market
The boss of foreign trade to transform domestic trade is not in the minority. If everyone turns the sales direction to foreign trade, it will increase pressure on the domestic market. The fabric market has already been saturated, the supply and demand relationship is unbalanced, the supply is far greater than the demand, resulting in a number of enterprises being eliminated or forced to transform. If we add some foreign trade enterprises to domestic trade, we will be afraid of half a cup of soup.
As for foreign trade enterprises now facing the difficult problem of receiving orders, Xiaobian gives the following suggestions for reference to cloth boss.
Enterprises should make suggestions
One
Sticking to the position, we can not easily give up foreign trade customers who have accumulated over the years. Even if the customer cancels the order and has no single connection, it also needs to wait for customers as first love. Developing customers is not easy. Maintaining customers is even more difficult. After the epidemic, your every move will be in the eyes of your customers or you will gain more.
Two
While sticking to our original position, we can properly develop domestic trade customers, so that we can develop and maintain two errors. This will also keep the enterprise running, and it will not be difficult to continue because it is not alone.
Three
Although the new crown pneumonia cases have been found in more than 50 countries around the world, there are not many large-scale outbreaks, and the focus of foreign trade can be transferred to areas where the epidemic is lighter or no epidemic.
Four
Improve the added value of enterprises' own products and improve the quality of products. Only by improving our products and achieving the ultimate goal will there be a place for both foreign trade and domestic trade, and will not be eliminated by the market.
Under the epidemic situation, enterprises will inevitably have some influence. Cloth owners need not panic, do their products well, and keep changing. As for whether enterprises need to transfer from foreign trade to domestic trade, I hope cloth boss will consider carefully.
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