New Trend In Ancient Town: 2025 Puyuan Fashion Week Opens

In the stone bridge and clear water, many fashion shows opened; In front of the historical buildings, models and celebrities are grouped in groups, and there are "catwalks" everywhere; In the Qingshi Alley, electronic music plays the "beat" of the ancient town... Walking in the Puyuan in early summer, the corner meets "fashion" surprises.

On May 9, Puyuan Fashion Ancient Town in Tongxiang, Zhejiang Province ushered in the "knitting is fashion" focal moment again - 2025 Puyuan Fashion Week (hereinafter referred to as "Fashion Week") with the theme of "weaving without boundaries" was opened.

On May 9, 2025 Puyuan Fashion Week was held. Pictures provided by the sponsor

It is reported that this Fashion Week will gather fashion shows, cross-border activities and fashion life scene experience. With knitting as the core, it will integrate multiple elements such as science and technology, drama, music, intangible cultural heritage, and write a new fashion narrative in the millennium water town.

As night fell, an opening show was unveiled in the water meditation hall in the ancient town. Global collectors have brought more than 50 sets of classic works from the previous big shows of Paris Fashion Week, presenting classic aesthetic art among buildings in the south of the Yangtze River.

As the "Silk City", Puyuan Town has nearly a thousand years of weaving history and is still an important distribution center and production base of China's knitting industry. The story of Puyuan holding hands with fashion is a microcosm of the transformation of the traditional knitting industry.

In recent years, with Puyuan Fashion Week as the engine, the town has built a platform to support new designers, activate local creative ecology, link international resources, form a positive interaction between industry and talents, and promote the transformation of Puyuan sweaters from "manufacturing" to "intelligent manufacturing".

On May 9, 2025 Puyuan Fashion Week was held. Pictures provided by the sponsor

According to the relevant person in charge of the area, this Fashion Week will set up 9 talks of Puyuan, bringing together designers, ODM enterprises and yarn manufacturers to seek industrial chain integration and quality upgrading. At the same time, it set up the "Puyuan Small Fashion Designer" project to complete the "intergenerational transmission" of fashion education; Relying on the "Weaving Extraordinary" design freshman plan, we recruit young designers globally and provide a creative incubation platform; Longteng Elite Model Competition delivers supermodel power to the industry through professional selection.

Fashion Week "collides" with a millennium water town, which is a differentiated cultural tourism IP created by Puyuan Fashion Ancient Town in the mode of "cultural tourism+industry".

"The narratives of the previous fashion weeks were all around the show and the professional designers themselves. But for us, we would like to take this opportunity to better link cultural tourism with the knitting industry." Yao Jie, executive president of Puyuan Fashion Ancient Town, explained.

For this reason, this Fashion Week has set up a special unit of "life aesthetics" - combining Gaoding exhibition, patchwork art, weaving workshop, sustainable workshop, sculpture workshop, and creative market to present the Fashion Week from multiple perspectives of "appreciation", "understanding", and "Amoy" to attract tourists.

The 2025 Puyuan Fashion Week will last until May 13. When the fashionable creativity meets the elegant stage of the ancient town, the prospect of the integration of the millennium weaving history and the future of the industry is unfolding in Puyuan.

(Source: China News Network)