The Rise Of Fujian Style Clothing With Shishi As The Center

Accompanied by the Expo, with the growth of a number of brands came into people's sight. With the development of Shishi clothing industry, "Fujian style" clothing has emerged as a new force, which has become the characteristics of Shishi industry. A number of Fujian style clothing brands with considerable market competitiveness and influence continue to rise.

Minpai Clothing Base

At present, there are more than 10000 textile and clothing production and operation enterprises in the Fujian style clothing sector with Shishi as the center. Shishi has a wide range of clothing products; Sportswear, casual wear, jackets, children's wear, trousers and underwear are Shishi's leading products. It is estimated that the casual wear and jacket wear produced in Quanzhou textile and clothing area with Shishi as the center account for about 1/4 of the national market share, and the export of sportswear, children's wear and underwear occupies a leading position in the country. In recent years, the clothing export of Fujian Province has increased significantly, and Shishi clothing has played a key role. In 2006, the output value of textile and clothing industry in the whole region exceeded 60 billion yuan, of which the output value of Shishi textile and clothing industry exceeded 16.5 billion yuan, accounting for about 65% of the industrial output value, and contributing about 65% to GDP.

Focus on brand culture connotation

There are nearly 1000 textile enterprises in Shishi and its surrounding areas, with more than 10000 various looms, more than 6000 knitting machines, and an annual output of 200000 tons of knitted fabrics; There are more than 8000 shuttleless looms of international advanced level, with an annual output of more than 600 million shuttleless looms. As the most famous clothing and raw material distribution center along the southeast coast of China, Shishi has 18 clothing oriented commercial wholesale streets, and 8 professional clothing wholesale markets often have more than 4000 registered clothing trademarks, including 28 Chinese well-known trademarks, 2 Chinese famous brands, 16 national inspection free products, and the original mainstream brands of Fujian style clothing: Qipai, Fuguiniao, Willanxi, Jinba While successfully interpreting their respective brand images, Jiumuwang, Siduya, Attenborough, Shulang, Kabin, etc. also fully demonstrated the unique style of Fujian style clothing, formed an industrial cluster of brand clusters, and topped China's high-end leisure business men's clothing.

The clothing industry of Shishi has gone through a road of "inviting stars to act as spokesmen". Facing the market of "more picky consumers" and "more fierce competition", the clothing enterprises of Shishi gradually pay attention to the innovation of brand cultural connotation and the application of marketing strategies.