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"Rise" Sound, Shoe Enterprise Integration And Promotion Is Imperative.

2010/9/14 9:48:00 110

September 14th, in recent years, cotton prices rose, labor costs suddenly increased.

Sale

Channel promotion...

There are indications that

Shoes and clothing

The price increase of labor-intensive industries is a foregone conclusion.

Reporters visited various shopping malls and saw many

Autumn shoes

Come on the counter.

But in the customer group, I heard such a feeling that "the price of autumn shoes has gone up again! Many brands have started to go at high prices. They are all over 700 yuan, and shoes of about 600 yuan are rare."

The price of press shoes has risen over the past year, with an increase of roughly 10%.

Insiders pointed out that

Raw material

Price increases, "only deep training internal strength, tapping potentials, enhancing product value added, optimizing channel construction, shoe enterprises can digest the adverse factors of raw material price rise and survive healthily."

In order to raise the price of products, many enterprises try to find new breakthroughs in technological innovation.

Many shoe enterprises have set up R & D centers, with technical support, and the price of products will rise naturally.

Therefore, shoe enterprises can not passively seek low-cost procurement, can only enhance the core competitiveness of enterprises, because internal factors are the internal basis for the change and development of things, and the source and driving force of the movement of things, which stipulates the basic trend of the movement and development of things.

Subsequently, the reporter visited several shoemaking enterprises in Quanzhou found that, in addition to the cost of raw materials, footwear manufacturers are also facing the adverse factors of rising labor costs.

The labor cost has risen by more than 10% this year. The shortage of workers has led to the extension of the product production cycle, resulting in the payment of some liquidated damages, not only eating up the meager profits, but also losing some of the cost.

This means that the new round of industrial integration and upgrading will be opened.

In this regard, the industry put forward several suggestions.

First of all, we need to increase our independent innovation efforts, speed up technological pformation and innovation, actively introduce and cultivate high-quality technological innovation talents, guide enterprises to pform key technologies and improve manufacturing level by using new and high technology and modern practical technology; secondly, we should implement the strategy of famous brand driving to improve the quality and grade of products.

We should strengthen environmental protection, promote the sustainable and healthy development of leather footwear industry, and gradually eliminate backward technologies which seriously pollute the environment. Finally, enterprises should concentrate their efforts on cultivating core customers and R & D core products, and take market segments, for example, through technological innovation, product development, and focus on some valuable areas.

From this we can conclude that shoe companies should pay more attention to quality as the starting point and combine the reality of market development with the combination of points and surfaces, and constantly bring forth the new and bring forth new ideas to maximize the interests of consumers.

Make the product quality and service system more perfect, and constantly establish their own brand image.