Luxury Children'S Wear Design Adult Brand Competition Launched Children'S Wear Series

Today's children are more favored than ever before, which has led many brands in the global apparel industry to launch children's wear series.

According to statistics, the total amount of the luxury goods market is estimated to be 15 billion dollars, while the children's wear area accounts for only 5% of the total luxury goods market share. But the growth of children's wear area is much faster than that of other fields, and it can generate more lucrative profits.

In the list of high-end consumption potential of northern cities, Shenyang's consumption power ranks third, followed by Beijing and Tianjin.

Obviously, Shenyang is becoming one of the most popular luxury brands in the world.

So what is the market for luxury children's clothing in Shenyang? What other international brands of children's clothing have entered the Shenyang market? What kind of children's mysterious journey will be opened in the autumn and winter of 2010? What is the situation of luxury products in Shenyang?

Investigation:

A thousand ordinary shirts

A pair of gloves 360 yuan, a pair of tourist shoes 1770 yuan, a high collar small sweater 1980 yuan......

These seemingly expensive items are not the daily needs of the white-collar workers, but the children's clothing sold in the high-end stores in Shenyang.

In recent years, Shenyang has gradually become one of the most popular luxury brands in the world, and Shenyang has become one of the most popular cities in the world.

From the middle price of Li Ying Fang, Ying Shi, Disney, Snoopybaby, little lady and John.

Of course, parents have different choices for luxury children's wear.

"Today's children's wear is exquisite and with many styles. It's really good, but the price is too high. A plain sweater will cost about 1000 yuan, which is simply not acceptable to the average family.

And children are growing up, and not wearing a suit for a long time, so they need to think about buying luxurious children's clothing.

Ms. Wang, who is shopping for children's clothing at a store, says.

In the eyes of fashion mother Liu, it is necessary to buy a few luxurious children's clothes for her 8 year old daughter. "I work in fashion circles, and occasionally bring my daughter to join me. I am dressed in a big card. If my daughter is dressed too luxurious, the mother and daughter will take some more."

Trend:

extravagant

Nowadays, the fashion design styles of adult styles are appearing in children's clothing.

Most consumers say, "these fashionable children's clothes are very popular with children.

Lace, bead decoration, waist design and other fashion elements commonly used in children's clothing often appear, and even have high-heeled children's shoes, and the children's clothing such as suspenders, children's suits and so on are like adult's "shrinking version", these children's clothing from one year old to ten years old, has full of children of different ages.

The popular elements in adult clothing are also copied into children's clothing design, which is more fashionable than adults.

"Children nowadays do not lack clothes or toys at all.

Apart from Mom and Dad, grandma, Grandpa, Grandpa and grandma will buy it. After all, the family is such a child. All the love is poured into him, and he will spend money on his clothes.

Some children's clothing today is more expensive than adults' clothes, but sales are very optimistic, indicating that there is still a market.

An industry insider said.