"Di Shang IZOD" China Fashion Design Competition Award Results Announced

The final award and award ceremony of the eighth Chinese fashion design competition jointly sponsored by the China Fashion Designers Association and the dis Group Co., Ltd. was held in Weihai in August 30th. The competition was finalists based on several prestigious competitions. All the finalists were once the winners of the award. Therefore, such a game is not interesting. The judges also have considerable strength: the famous designers such as Li Dangqi, Ji Wen Bo, Qi Gang, Li Xiaoyan, Wang Yutao and so on are sitting tight, and they are very strict in considering the designer who can win the prize and win the prize.

This time, their decision was slightly "cruel" in the eyes of the contestants, but it was "cool" in the qqg of judges, which was that the gold prize was unpopular.

In the end, the two prize work is "S" Yves, the designer of Li Yuan, the 4 "free designer", and the search of designer Jia Guoqing of No. 9 Qingdao Zhengyuan Garments Co. Ltd.; 7, He Yongming from Beijing Institute Of Fashion Technology and He Yongming, Northeast Dianli University art school 6 (Yuan Dapeng studio) received third from the "Haitian monochromatic" and "supernatural".

Super prize not only high threshold

As is known to all, this super prize, known as the young designer's "award winning", is very high. The top three designers must be eligible to participate in the selection of the top 136 designers in the 2009~2010 (National) fashion design competition. After the contestants submitted their design proposals, the expert jury will select the players' proposals again. Only 136 of the eligible competitors will be finalists.

据组委会介绍，本届“迪尚·IZOD”成果奖评选于2010年3月正式启动，中国服装设计师协会根据有关规定，认定“汉帛奖”第17、第18届中国国际青年时装设计师作品大赛，第18、第19届中国真维斯杯休闲装设计大赛，第10、第11届“虎门杯”国际青年设计（女装）大赛，2009、2010“中华杯”国际内衣/沙滩装设计大赛，2009、2010“中华杯”国际男（女）装设计大赛，“乔丹杯”第4、第5届中国运动装备设计大赛，“欧迪芬”杯2009、2010中国内衣设计大赛，“名瑞杯”2009中国婚纱设计大赛，2010“名瑞杯”中国晚礼服设计大奖赛，“浩沙杯”第6届中国泳装设计大赛，2009、2010“威丝曼”中国针织时装设计大赛，第7、第8届“英伟杯”中国（大朗）毛织服装设计大赛共12项大赛的金、银、铜奖获得者荣获“迪尚·IZOD”第8届中国时装设计大赛成果奖评选的参评资格。

After the expert judges selected the materials and design proposals submitted by the designers who met the requirements of the assessment, eventually 17 designers from different parts of the country were selected and participated in the grand prix competition.

The organizing committee has invited well-known domestic professional fashion designers and senior experts to serve as the final judge of the "achievement award". The jury will conduct a comprehensive evaluation of the designers according to the 3 proposals of the 2012 spring and summer fashion casual wear series, the site design and reply, and the clothing display of the works. Finally, the one or two and three prize winners of the "Di Shang IZOD" achievement award will be produced.

It's not just the competition that counts.

After the seven "achievement award", many award-winning designers have gone to France, Italy, Singapore and other places to further their studies, and have attracted more and more attention from the industry.

It is precisely because of the particularity of the competition that the contest has unusual attention, so the gold medal here is extraordinary.

This year's China Fashion Design Competition Award is chosen by the name of IZOD and its agent brand.

Founded in 1993, after more than 10 years of development, the industry has expanded to the field of garment import and export, garment production base, real estate development, brand operation and so on, forming a large international and comprehensive enterprise group.

In 2010, the group joined the PVH group, the largest and most dynamic brand management center in the United States, acting exclusively for the exclusive right of the IZOD brand in Greater China.

IZOD is a brand with a long history. At present, IZOD brand is the second place in the leisure wear market in the United States.

It mainly introduces business elegance and relaxation series, cowboy clothing, racing car series, Ivy campus series and so on.

At the same time, the French high fashion brand "Philo", who is also represented by Di Shang Group, also appeared on the show with Chinese original designers.

On the one hand, such measures have strengthened the media's attention to the textile and apparel industry chain in Shandong. On the other hand, the idea of promoting self owned brand and agent brand through the competition has been implemented.

From the acquisition of overseas brands to investment and the introduction of a mature international market brand IZOD, Zhu Lihua, a decision maker of Di Shang Group, seems to be careless. In the future, it may be China's largest fashion ensemble of international brands facing the mainstream consumers of the city. Because of this, Zhu Lihua's love for the "China Design Contest Award" may be foreshadowed for the future of brand development.

Gold is not the only thing missing.

When the host announces the gold medal vacancy, it still causes many laments and laments. In the many competitions that journalists have interviewed, the practice of increasing awards is very few. Usually, when the number of players is equal, entrepreneurs are still willing to solve the luxuriant dream of designers. This time, the difficult decisions made by the judges themselves must be a game of thought.

Li Xiaoyan, who is the judge of the competition, has his own opinion on the gold medal vacancy. "Although the phenomenon of no first prize in the design competition is rare, the vacancy of the first prize just illustrates the seriousness of the judges."

For these young designers who are full of longing for the design road, Li Xiaoyan has his own advice: fashion design is not just art, but must return to life and have many connections with life, so that we can get closer to the market.

Young designers easily overlook this point, will habitually design some more dazzling things, easy to get away from life and market, Li Xiaoyan suggested that they care more about life in the drip, love their lives, into life, in order to have better design.

The Qilian Gang, who has always acted independently, is strongly in favor of the first prize. "I think the first prize is very cool. This grand prize is different from other competitions. It is a duel between the winning players. Under the same proposition, the competitor must be a stick and stick, and the performance level is very good, which is in line with our requirements for the Grand Prix. However, the works of this designer are generally far from the requirement. The design is to satisfy the requirements and propositions, not to do whatever they want. The vacancy in the first prize reminds me of the importance of designers following the design proposition."

The competition is numerous, and the environment with many awards has provided an excellent atmosphere for training and practicing designers. It is also the increasingly subdivided design competition which has made up for the deficiencies of the professional curriculum in Colleges and universities. However, there are still gaps in how to successfully pform the prize winners into strength designers.

As more judges of this contest worry about the new designers of China, "designers who can not correctly understand the proposition are fatal, and participation is not" dazzling art ". It is the key to win the winners.

We have expressed our support for the gold medal award for this competition. I hope all the designers who are going to the original design path can think more about it. What we lack is not just an award.