Home >

Kate Children'S Shoes Marketing Director, Jiao Yuan Bang &Nbsp, Has A Young Heart.

2012/2/13 9:12:00 20

Children'S Shoes Marketing Kate Brand Industry

Incumbent

Kad

Children Products Company Limited

Marketing

The director's Jiao yuan Bang prefers people to call him "little coke". He goes to the boss in the company and goes to the new interns, so in his own words, "it's kind and easy to communicate."

In 2006, coke went to enter Kate company to specialize in marketing. "At that time, the boss asked me to tell me that there was a lack of personal marketing.

industry

I don't understand at all. I'm just a money making job. "

Jiao yuan Bang did not ask more directly for his salary. Now he talks about half joking that he does not care about money, but he is very confident in himself. "Marketing itself is one effort, one point harvest, and down-to-earth achievements. I am confident that the boss will give me a high salary."

In 2006, Kate has just started and has just entered the company's coke sales list.

Brand of children's shoes

There is no understanding of the industry, but this thin Hubei young man, with his own hard work and forthright, let others look at each other.

It is not too bad to say that he is a senior member of the company. From the initial brand creation to the doubling of sales now, his colleagues have been changed for a number of times, and only he has stayed for four years.

Executives have their own unique management skills. "People call me chief inspector, but I am not used to it. They feel unfamiliar with their employees. They are looking up at you, unable to communicate with their employees at any distance. This will lose a lot of valuable things. Employees will only trust you and do things for you. I value teamwork very much. Everyone used to work in the same big office. Later I was assigned to a separate room for me. It seemed a bit of a show. But I prefer the concerted effort of working together all night long to find a competent employee. It is not easy to find an employee who is willing to work with companies in the same boat. Now the marketing department has the final say, but he never regards himself as the boss. He usually wears jeans T-shirt.

Now every member of his team is friendly as a friend, and everyone is relaxed but not lazy at work.

But it is also true in marketing itself. "It is often said that making money is easy, but spending money is hard." this sentence seems to be contrary to ordinary people, but it is really true for enterprises. It is very difficult for enterprises to spend every penny they earn and invest in good projects. For example, some small factories are beginning to make OEM shoes. Many people feel that they are making money quickly and have followed suit. These companies do not have their own goals. If they invest their money in their original brand products, although the two seem to have gained as much profit as possible, but in the long run, the promotion of the whole brand has immeasurable benefits. Now Kate is going to expand from children's shoes to children's wear, and coke told reporters confidently that the children's wear is new.

Jiao Yuan said with a smile that he was not very professional in marketing, but his own way of thinking is more suitable for his own business. "Many people link up marketing and brand alone, ignoring the more important enterprises. Every step of marketing strategy must be related to the reality of the enterprise itself. What the enterprise needs is not to copy the marketing mode, but to conform to the reality of the enterprise."

Jiao Yuan says that he may not be very professional in marketing, but he is absolutely experienced. Whenever he works, wherever he or she is energetic, the secret is to have a young heart.