Holiday Dress: A Corner That Should Not Be Forgotten

For every festival, one coat is hard to find.

festival

At the beginning of September 2011, Zhang Yanwei, an office worker, was busy.

The coming National Day is a celebration day for the whole nation. Their company also has to participate in a Qing Guoqing cultural evening party hosted by the local government.

The leadership gave Zhang Yanwei an arduous task to do everything possible to get the costumes needed for the performance.

Although it is only a literary performance, there is a feeling of anger among the various units, hoping that their programs will be well received.

As the saying goes, "do not steamed buns, fight for breath" at this time show the most incisive.

First and foremost, the audience's first impression is very important.

This first impression is nothing more than the appearance of the appearance, and the requirement for clothing is particularly prominent.

Viewers must first see actors and costumes, good clothes, neat, untidy, beautiful and not beautiful in the entire program will play a decisive role.

After receiving the mission, Zhang Yanwei began to go through the city without stopping.

However, what disappointed him was the cooperative clothing rental business in the past year. This year's business is particularly good.

The Red Army clothing needed by their company has been advanced by other units, and the deposit has been paid in advance.

Later, Zhang Yanwei ran several more shops for performing costumes, but the clothes they needed were not available.

Back to the unit, he reported the situation truthfully to the leadership, and the leaders felt it was difficult to do so. Faced with the increasingly approaching national day, they felt very stressed.

After a few days of dressing up, Zhang Yanwei's leaders met and decided that they could not make the rent.

However, there is only 5 days left for the performance.

Zhang Yanwei used all his skills to make use of all the relationships that he could use. It was difficult for a garment processing enterprise to promise to work overtime to make up the costumes for their performance.

However, because the time is too hasty, the garments can only make their tops, but the matching trousers are not to be rushed.

In the face of objective difficulties, Zhang Yanwei has no way to do that.

On the day of the performance, with the sound of music, Zhang Yanwei's colleagues participated in the show in a brand new fashion.

Then with the lights coming, a group of actors dressed in red uniform and jeans in front of the audience appeared in front of the audience.

This kind of unadorning dress can not help people secretly laugh, the results of the performance can be imagined.

Not to mention the level of performance, it is undeniable that clothing has become the biggest failure of Zhang Yanwei's participation in the event.

In fact, in real work and life, there are a lot of people like Zhang Yanwei.

Because of the relatively low frequency of clothing used for festivals, consumers usually do not buy or customize them. Even if they operate this business, they will not store large quantities of the same style of clothing.

However, at a specific time, the needs of people are relatively concentrated.

Therefore, this kind of clothing is usually unattended, and the holiday season is in short supply.

Unlike the costumes required for statutory holidays, there are also holiday costumes of ethnic minorities in China.

There are a large number of ethnic minorities in China, and there are many festivals peculiar to all ethnic groups.

For example, the Bronze Drum Festival of the Zhuang nationality, the torch festival of the Yi people and the water splashing festival of the Dai people are all very famous festivals.

Whenever these festivals come, ethnic minority compatriots will wear their own costumes for celebrations.

The colorful costumes and costumes of ethnic minorities in China are products of historical development. They are the crystallization of the unique national festivals and cultural traditions. They are various and colorful.

China's Guizhou province is also a place where ethnic minorities live together. There are Tujia, Miao, Buyi, and the "Yao" people.

Zhou Xiaohui runs a national clothing and clothing store in Guiyang.

The reason why she chose this national costume and dress industry is that she has noticed two new phenomena.

First, since the reform and opening up, the local tourism industry has been developing very fast.

Tourists from all over the world are coming more and more, and ethnic products are the most representative products of local culture.

At the same time, these costumes and costumes with national characteristics are also one of the tourist souvenirs for tourists.

Secondly, with the increase of the number of young people entering the city,

Some of their traditional concepts of life are changing in a subtle way.

For example, the Miao girls began to learn embroidery when they were very young.

In order to get married on the day, put on your own wedding dress.

However, with the development of society, many girls in Miao villages either go to cities to study, or go to work in cities to get out of the mountains.

Naturally, there is no time to learn and no time to do their traditional female work.

Therefore, buying a set of traditional costumes and costumes at the time of marriage has become the choice of many minority youth.

It is precisely because of Zhou Xiaohui's keen grasp of the business opportunities of ethnic costumes and costumes that her business has been thrived.

Foreign visitors to her store, or to buy a national hat, or to buy a national scarf, more or less will take away some products.

The customers of minority nationalities come to buy a set of costumes of their own in the economic condition. Sometimes they will buy several sets of rotations.

But it is worth noting that because of the large demand, the vast majority of products have been replaced by modern textile machinery and equipment.

For example, the Miao costumes sold on the market are embroidered with hand embroidery, but now they are basically replaced by computer embroidery.

There is no doubt that with the continuous improvement of people's living standards, the sustainable growth of disposable income in our traditional costumes is entering a high-speed development track.

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Through foreign festivals, ghosts and shadows are flickering.

Imperceptibly, western festivals began to influence people's life and consumption concept along with western culture.

In the vast number of consumers in China, especially young people, Christmas festivals, such as Christmas, have become popular.

From the Christmas night's noisy entertainment venues, celebrating activities, until the Christmas Eve full of street wearing Santa Claus hat playful children, all remind us of "foreign holidays".

November 1, 2011 is the traditional Halloween in the western world.

There are many opinions about the origin of Halloween, but the mainstream consciousness is believed to originate from the New Year celebration of the ancient Sert people. At the same time, it is also a time for sacrificing the souls of the dead. While avoiding evil interference, they also worship the ancestors and good spirits with food to pray for safe passage through the severe winter.

On this day, everyone must dress up to drive away those unlucky things.

At the same time, children will carry pumpkin lanterns and go from door to door to ask for candy.

In fact, the popular point of explanation is that Halloween is the Western Ghost Festival, similar to our traditional "seven and a half months".

The difference is that we Chinese are used to burn incense and paper money to their loved ones, while Westerners are used to ghosts on this day.

On this day, a new Halloween celebration was held at a school in Jinjiang, Fujian province.

Starting from 8:10 in the morning, more than 1300 teachers and students gathered at the playground and began the happy time of Halloween activities.

The students wear carefully prepared ghosts and costumes, or dress up as Superman, Batman, Spiderman and Harry Potter. Even the normally smiling headmaster wears a mask.

In fact, the Halloween in the West has spread to the present day. After merging with various cultures, it has completely lost its original religious superstition. It has actually become a festival for children and has become a festival for young people to hold masquerade balls.

Halloween costumes are made by people at home in Western tradition.

This will not only create a colorful state of 10000 people, but also spread their imagination and unique creativity.

However, after the introduction of this "foreign festival" to Halloween, our customs will inevitably undergo some changes in line with local conditions.

Now that we are used to fast food culture, our young people usually choose to shop for Halloween costumes.

Few people spend an afternoon or more on their own making.

On 2011 Halloween, Wang Yu, a white-collar worker working in a company in Chengdu, dragged on her girlfriend's request to accompany her to buy Halloween costume.

Don't say, Halloween ghosts always feel that they can often see clothes.

But when you really want to buy it, you can't find anywhere to sell it.

In desperation, the two had to drive to Happy Valley, which is relatively far away from the main urban area.

Entering the store, Wang Yu found the Halloween costumes without any novelty.

Last year, this year's goods are almost the same, fixed style, the same color.

For example, black and black trousers, black hat, magician, black and white skull skeleton, patches of witch clothing, etc., are all the same old tune, year after year.

Wear the same clothes, repeat the same thing, and even say the same thing.

Such a situation makes him feel sick and feels that Halloween is like "rewinding" every year.

The girl next to her felt Wang Yu's displeasure and began to work for him.

His girlfriend enlightened him that the process of Halloween disguising himself and his wife as eccentric little ghosts is a pleasure in itself.

Imagine who would care about those Spiderman, salty egg Superman, snow white, witch, pumpkin ghost when the passers-by looked at our procession.

Wang Yu's heart is suddenly enlightened. Choosing holiday dress is nothing more than a process of finding happiness. Why care about that?

Two people strolled around the store to see if Bibi finally picked up two sets of slightly ghosts.

The price of this garment is around 300 yuan, and Wang Yu noticed that there are still hundreds of monster gowns in the store, and there are thousands of high-end mummy suits.

Later, the two chose some accessories for Halloween activities.

At the time of checkout, two people spent nearly 800 yuan on these purchases.

In fact, such ghosts as western festivals are like festive costumes because they are too strong for their individuality.

Therefore, the clothes needed for the "foreign festivals" are usually sold.

At present, there are few leasing businesses in this industry.

However, it is worth noting that the price of clothing worn by such "foreign festivals" is higher than that of other fabrics of the same fabric.

It is understood that the average cost of clothing is about 50% higher than that of clothing.

The main reason is that the quantity of demand is relatively small, and there are not many businesses that produce such clothing.

At the same time, consumers of such clothing products are also less.

The so-called "goods to strange situation", from the ghosts clothing sales situation, there is a bit "three years without opening, open for three years" taste.

In addition, as for the western festival commodity industry chain, China's feather products industry has developed rapidly through these "Oriental" years.

Westerners are used to decorate with feathers. They are widely used in walls, hats and clothing.

The decorative products produced by feather processing enterprises in China now occupy more than 80% of the market share in Europe and the United States.

It can be said that the business opportunities of the western festivals have also promoted the development of special poultry industry (such as ostrich, Turkey, etc.) in China.

Western festivals pay more attention to clothing and clothing requirements, which has created a huge potential market for the festival clothing industry.

But at present, the styles of western festivals in China are still monotonous, and the design is even in the stage of plagiarism, and sales terminals are limited.

Because of the objective factors that restrict the market of the festival clothing at a specific time, the retail business in the industry is difficult to sell, and the phenomenon of consumer buying in the market should also exist for a long time.

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Quality is different.

The category of holiday costumes is very huge. It not only has ethnic distinction, but also differs from Chinese and western festivals because of different festivals.

Some time ago, some scholars suggested that we should wear Tang costumes during the Spring Festival.

Later, however, experts said that Han clothing should be worn.

The debates about holiday costumes have been around for a long time, but they are all old men's affairs.

It has nothing to do with our holiday dress industry and ordinary consumers.

We are still concerned about the quality of holiday costumes.

According to relevant information, consumers complain about the quality of holiday costumes.

The proportion of costumes for traditional ethnic festivals is much higher than that of Western costumes, and the complaints caused by clothing accessories are even higher.

Ms. Wang of Chongqing follows a tour group to Erenhot, Inner Mongolia, to participate in the three day tour between China and Mongolia.

On the way to travel, Miss Wang saw a fur felt hat at the shopping center.

The salesperson told her that the hat was made of Mongolia wolf skin, not only nice but also very warm.

At the same time, three strong points said that the wolf skin products were sold only in the border area of China and Mongolia, and Chinese wolves were not only protected, but also basically disappeared.

After a few fickle, Ms. Wang bought the hat for more than 400 yuan.

However, it was not long before she found a similar brand of felt hat in a shopping mall in Erenhot.

The only difference is that the label on the hat is made of dog skin.

Ms. Wang was shouting, but it was too late to go to the border to complain.

Our average consumer's ability to distinguish is limited. If we do not know the situation, we can not tell whether it is a wolf skin or a dog skin, or prudent consumption can avoid risks as far as possible.

In addition, we all know that there are many kinds of mosaics and decorations on the festival costumes of some ethnic minorities in Southwest China.

For example, all kinds of silver ornaments on the Miao costumes, all kinds of tin ware pendants and so on.

But often these clothing accessories are easy to appear connection instability, easy to fall off.

At the same time, there are also some illegal traders who use other metals to pretend to be high-grade metal.

In fact, the festival clothing industry only accounts for a small share of the huge garment industry in China.

At present, it is still in its infancy.

Almost all products in the industry come from small garment factories or family workshops.

It is precisely because of this reason that the quality of holiday costumes varies greatly, affecting the desire of consumers to buy.

However, with the increasing importance of festival culture and the rapid development of China's tourism industry,

The market of festival clothing industry is gradually expanding, and the festival clothing products have also shifted from the original export to the domestic market.

I believe that in the near future, the holiday costumes, which have been forgotten by most of the garment enterprises, will burst into dazzling light.