How To Manage The Distance Between Customers And Clothing Stores?

< p > sometimes when we shop in the exclusive store or < a href= "//www.sjfzxm.com/news/index_c.asp" > shopping mall > /a >, we will encounter some overheated shopping guide, and they will greet you in a long way. When you walk into her counter, he will follow and follow, and start chattering about how their clothes are. As customers, they like to have a relaxed and free shopping environment for their appreciation and selection. Instead of indiscriminate introduction, they will feel an invisible pressure and run away as early as possible. Therefore, we must avoid "not too enthusiastic". < /p >
< p > < strong > the best time to get close to customers < /strong > /p >
< p > we should let a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a > free choice of goods does not mean ignoring customers. Regardless of whether or not, the key is that you need to keep an appropriate distance from customers, follow your customers with your eyes and observe customers. Once we find the opportunity, we will attack immediately. < /p >
< p > the best time: < /p >
< p > 1. when a customer looks at a commodity (showing interest) < /p >
< p > 2. when customers suddenly stop (see "love" at first sight) < /p >
< p > 3. when a customer looks carefully at a commodity (indicating demand, wants to buy) < /p >
< p > 4. when customers are looking for labels, labels and prices (indicating interest, want to know brand, price, product composition) < /p >
< p > 5. when the customer looks at the product and looks around (expressing help seeking guidance) < /p >
< p > 6. when the customer asks questions voluntarily (indicating that the customer needs help or introduction) < /p >
When the principle of "P" is grasped and the timing is right, then the next step is how we should approach customers to facilitate transactions. < /p >
< p > strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > question > /a > approach < /strong > /p >
< p > Eg. Hello, what can I do for you? < /p >
< p > this dress is very suitable for you! < /p >
< p > what size do you wear? < /p >
< p > you have a very good view. This is the latest product of our company. < /p >
< p > < strong > two, introducing approach law < /strong > < /p >.
< p > see customers when they are interested in a product. < /p >
< p > Product Introduction: FAB rule, never say FBI rule < /p >
< p > 1.FEATURE characteristics (brand, style, fabric, color) < /p >
< p > 2.ADVANTANGE advantages (generous, solemn, fashionable) < /p >
< p > 3.BENEFIT benefits (comfort, sweat absorption, coolness) < /p >
< p > interaction: introduce clothes on your body; introduce your own cell phone (using FAB rule) < /p >.
< p > note: when using this method, do not ask customers for advice. If the other person answers "no need" or "no trouble", it will create an embarrassing situation. < /p >
< p > strong > three, praise close to law < /strong > < /p >.
< p > praising customers' appearance, temperament and so on in a way of "praising". < /p >
< p > Eg your bag is very special. Where did you buy it? < /p >
< p > you are so energetic today. < /p >
< p > children, long lovely! (with children's customers) < /p >
< p > common saying: a good word is three spring warm; good words always love to hear. < /p >
< p > generally speaking, customers are generally friendly and willing to communicate with you. < /p >
< p > < strong > four, model approaching law < /strong > < /p >.
< p > use product demonstrations to demonstrate the effectiveness of products, and introduce certain language to help customers understand products and products. The best example is to let customers try them on. Data show that 68% of the customers will trade after trying. < /p >
< p > points for attention: < /p >
< p > 1., actively untie customers' buttons, zippers and shoes for trying on clothes. < /p >
< p > 2.. Guide customers to wait outside the fitting room. < /p >
< p > 3. when customers walk out of the fitting room, organize them. < /p >
< p > 4.. To evaluate the effect of trying, be sincere, with exaggerated words and compliments. < /p >
< p > no matter how to approach customers and introduce products, guide buyers must pay attention to the following points: < /p >
< p > 1. The expression and response of customers. < /p >
< p > two. Be cautious in asking questions and avoid personal privacy. < /p >
< p > three. The distance from customers should not be too close or too far away. The correct distance is around 1.5 meter, which is also the social distance we usually call. < /p >