Russia Aims To Direct E-Commerce To Remote Online Shopping Market

Russia Electronic Commerce Rapid development, but the supporting infrastructure is not satisfactory. In 2013, the proportion of Russia's online shopping increased from 28% in 2012 to 43%, and the rate of growth continued to grow. In addition, the proportion of people who worry about online shopping security in Russia is only 22%, which is far below the level of 43% worldwide. Online shopping security is mainly based on online shopping fraud, goods not to board, payment security and so on. For this reason, the Russian local electricity supplier or China's Russian electricity providers are constantly introducing new measures to enhance Russian online shopping confidence and reduce the risk of online shopping.

In order to take care of the residents in remote areas of Russia, e-commerce companies are offering unprecedented ways to sell all kinds of goods and services to those areas, said Martijn Peeters, head of PWC, an accounting firm.

The volume of transactions reached through the TV shopping channels in these areas is very high, and the Internet Co also takes note of this potential. Nils Chresti, general manager and chief financial officer of Lamoda, an online fashion retailer, said: "offline retailers in these areas are not mature, so it is a great opportunity for us and other e-commerce companies."

According to world bank data, 2012 Russia The Internet penetration rate is still relatively low, only about 53%, but like e-commerce, it is showing an upward trend. AKIT Vitaly Zhigulin pointed out that the number of online shoppers in Russia in 2013 was 4 million, an increase of 13% over 2012. He said: "the growth rate of these regions is 50%, much higher than that of the city center." In addition, the number of Internet users in the southern, North Caucasus and Siberia areas increased fastest last year. Vitaly Zhigulin added: "in 2013, Russian Internet sales increased by 30% to US $17 billion, and we expect to grow at the same rate in the next five years. This is mainly due to the spread of mobile Internet and the Internet in small towns.

In these areas and operating companies, it is important to note that consumers here are essentially different from Moscow and St Petersburg. Many consumers here are new Internet users who do not trust online shopping. It is understood that Russian consumers rely heavily on cash payment. Last year, 69% of online shopping chose cash transactions, and 14% chose credit cards. Consumers in these areas may not even have a credit card.

Peeters pointed out that the service level in these areas is also very low, and consumers are accustomed to the long delivery time. They usually have to wait several weeks before they receive the goods. "If consumers in these areas receive couriers through the Russian postal service, they will have to go to the post office to pick up the goods, which may take 4 weeks," he said. However, if a company can provide a higher level of service, it will gain market share quickly. Because of this, Russian e-commerce companies, such as Ozon.ru, Ulmart and Lamoda, have to find ways to solve the backward infrastructure and high cost of express delivery.

Chresti said that developing infrastructure in these areas is one of the main challenges of Russia. Lamoda is committed to expanding the next day delivery service in these areas. It is understood that the company's logistics operation services cover more than 25 cities, all over Russia and Kazakhstan. At present, 40% of Lamoda's sales come from Moscow and 60% from other parts of Russia, which is why they are so concerned about the Russian market.

Hugo network learned that recently, PWC, an accounting firm, surveyed more than 1000 Russian electricity providers, predicting that the volume of e-commerce transactions in Russia will grow from 12% of the current retail trade share to 3% in 2018. Russian shopping habits are moving from offline transactions to online transactions. At the same time, with the development of mobile Internet, I believe that the future mobile phone terminal in Russia will be higher than the PC end. To this end, whether it is China's Russian electricity supplier and Sino Russian logistics, it is an opportunity for development.

It is understood that Russians pay more attention to the price than the quality of products. They prefer to buy products that are cheaper but of inferior quality. It is for this reason that Russians buy directly from producers. shoes , clothes The proportion of electronic products and cosmetics continues to rise. In addition to maintaining the original price advantage, China also needs to change the buying concept of Russians a little bit. The quality and price of double fist attack will further expand the share of Chinese goods in the Russian market and increase business opportunities.

In terms of logistics requirements, Russian demand for goods arrival is also increasing, and after-sales service is also increasing. If China wants to solve the last 100 meters of Russian market for Russian electric providers, it is necessary to find experienced logistics service providers. XRU is a good example. Its postal and courier services can meet the needs of different electricity providers. If the price is low, the postal service can help you. If you want the goods to arrive at high speed and other extra services, such as cash on delivery, you can choose express delivery service.