Why Do Young People Pay For Crazy Uniforms?

The "KAWS:SUMMER" series of Japanese fashion brands, UNIQLO, and KAWS, a contemporary American artist, was officially launched in June 3rd. A group of consumers began queuing up early. Some of the shop's T-shirts were snapped up within minutes of opening the door. "Vista look at the world" then pushed the article "the young man's mad robbing UNIQLO appearance, like a big uncle aunt grab eggs", a more vivid description of the robbing: "a group of young and strong young men to Olympic 100 meters sprint strength to a certain end of the run..." They raked in front of the safety gate that the shop had not yet risen, and began to crawl vigorously without waiting for the gate to rise. After the rush into the shop, people ripped each other up, fought fiercely, and everywhere saw the end of the world like panic and madness.
In the face of this situation, it is unavoidable to ask the "melon eating crowd" who is unaware of the truth. The answer is: the joint T-shirt is the name of the American graffiti artist, Kaws, who has the world's most famous brand. The T-shirt has a pair of "XX" eyes, which is the symbol of its tidal brand. As an artist, the price of Kaws's works has already exceeded 30 thousand US dollars. In April 1st this year, his painting "THE KAWS ALBUM" even took a price of HK $116 million, which could make "eat melon people understand". Why a 99 yuan limited joint T-shirt can be grabbed "broken head and bleeding".
As a matter of fact, the superiority of "no man or nothing" and the vanity of buying big cards at a low price are the "culprit" of this loot. Before you see it, there is a Starbucks cat claw cup. After that, there is a joint account of UNIQLO, which is a marketing way. It is a good idea to think carefully about the contemporary young people. Rumor has it that this rush to buy is so crazy because it will be the last time Kaws made a joint name with UNIQLO, which the official did not confirm. In fact, UNIQLO is very good at doing all kinds of cultural scene marketing. Apart from KAWS, Murakami Takashi, Futura and Pharrell Williams have been dragged into the camp of UNIQLO. The number of "last time" will be consumed by such a number of members. We can not see that they will eventually become an endless number of business stories that are willing to fight.
For the market, such a marketing mode is undoubtedly successful, but for consumers, after a hot headed looting, what exactly is it, does anyone think calmly? Nowadays, young people are always having enough food and clothing, and after having to worry about food and clothing, they rush to a higher spiritual realm in pursuit of consumption, hoping to buy products that are more culturally and more in line with their aesthetic and design sense. This kind of longing for a better life is understandable. But in pursuit of the same time, it is even more important that we should not blindly follow, do not lose ourselves and do not get "get and get". In this crazy robbery incident, there are consumers saying, "I think everyone is fighting for money, and they found a missing T-shirt and bought it." It can be seen that in the eyes of many people, the concept of "grabbing = good" is deep-rooted. Without self reflection, it may not only be a consumption concept, but also a blind view of life.
It is hoped that young consumers will have more independent, confident and broadened consumption concept while pursuing advanced material consumption. There is no problem in spending their money on clothes that make them happy, but the premise is that what you get is real happiness, rather than unnecessary vanity.