Seven Wolves Realize "Trumpet" Propagation Through Social Media

In the past, we felt that traditional businesses were the most marketing. Our annual advertising cost was over 100 million. There was a lot of clothing advertisements on TV. Now, after centralization, we find that we will not communicate with consumers and will not do marketing. In the past, it was the inverted triangle, which cost a lot of money. At last, consumers could not receive any information. Now we hope to make a trumpet shaped triangle, so that everyone can become my channel of communication. Everyone becomes a trumpet. Word of mouth has always been the best form of communication. The better the spread of word of mouth, the better. Micro-blog is a good carrier. We publish products online, with very little investment, but it has caused tens of millions of people's attention, which is unexpected.

This collision with sina micro-blog has shocked our entire company from top to bottom. After working with micro-blog, it is discovered that when you really put your body down and really want to communicate with consumers, consumers are very happy to give you advice and become your fans, and do a lot of things for you. We have learned a lot from micro-blog, and have established communication with many customers. Many people see the pride of the net, ask how much to join to join the fee, I said that the standard of audit is not the franchise fee, I want to close your fans, see you, is it able to meet our positioning, whether it will communicate with consumers. Now I look at the messages that micro-blog gives me every day, and I still see them at 1 o'clock in the morning. Many comments are precious wealth for us.

Before we do Online retailers We only know the names and telephone addresses of consumers. After using the new media, we will find that customers will give you advice directly, which will be very helpful for our product development. Like millet, we say millet phone is consumers. Fans Before calling out, we felt that traditional enterprises could not be like emerging industries, but in fact, we could do that. In the past, we communicated with consumers through agents and distributors. Now we can communicate through new media such as micro-blog. In the process, we find that when we want to centralization, the whole enterprise structure may change at this time.

After making friends with consumers, we need to establish a quick response. Communication mode also needs to change. Consumer Who is, what is concerned, must have common taste. We have a common interest with consumers, not what is high, what I do and what you wear. Our relationship is long-lasting, and trust is based on good products. Close communication with consumers, and the process of making friends with consumers, what kind of people do consumers want to make friends with? That is, they can speak and understand. Let users participate in your product design and development process, this is the sense of participation, let users have a sense of participation, they will make plans for you, sincerely recommend your products to family members, to friends.

In fact, traditional enterprises are not so far away from consumers. We can also accept many information, but we can not make any changes. For example, the quality of consumer reflection is not good, we can recall, say it is not good-looking, we can change the new products in the next season, but the cycle will take a year, a year's cycle, your consumers already do not know where to go. If we want to react quickly and hear the voice change immediately, it will involve all kinds of problems, such as supply chain, communication mechanism, organization structure and so on.